At Flight Feather, we have 5 core values; nurture, initiative, craft, collaboration and effectiveness. We measure our performance against our values with our client satisfaction survey, and we reward our team for delivering against our values.
When we talk about collaboration, we mean that we work in true partnership with our clients, their other agencies, and media owners to deliver the best possible outcomes for the client. With such a big focus on collaboration, we were thrilled to take home the Freedom Award – Collaboration at the Independent Agency Awards for our work with Heidi, Mr B and Friends and FutureKings.
One school of thought suggests that having multiple agencies working alongside each other is a negative, because you’ll have lots of different points of view and the potential for clashes. However, the alternative – where a single large agency covers all aspects of a client’s advertising – comes with its own negatives. One point of view, unchallenged by independent thinking, with team members all towing a company line.
Instead of working with a monotone monolith, we believe that there is real value in working with different specialist agencies. As long as they come together with a commitment to sharing their expert opinions and finding the best way forward. Working in an open and collaborative way means those different points of view aren’t a negative – instead, the friction from stress-testing each other’s ideas can lead to sparks of creativity and campaigns that are better than the sum of their parts.
This was the case with Heidi’s (award winning) 2024/25 peak campaign, where three agencies with their own areas of expertise worked together to create a strategy that could help the young but rapidly growing brand of Heidi take on some of the ski and travel industries biggest hitters, helping their budget punch above its weight with impactful, brand-forward ads, delivered with precision to a ski holiday audience. Each partner agency challenged and improved each other’s work, while also working as an extension of the client’s marketing team.
Flight Feather are always open to meeting like-minded independent specialist agencies. If you’re interested in unlocking the power of collaboration with us, please get in touch.
