We didn’t build Flight Feather to win awards. We built it to be demonstrably great – for our clients, for our team, and for the world around us.
So we were absolutely delighted to have been named Agency of the Year (Revenue £1m and under) at the Independent Agency Awards at Madfest 2026.
We’re very proud of what we’ve built and how we got here.
The Independent Agency Awards
The Independent Agency Awards celebrate the best of the best from the independent agency sector across all channels, disciplines and verticals. Set up by the Alliance of Independent Agencies, and held each year at Mad//Fest, they honour the trailblazing work that defines the independent sector.
Paid Media, Done Right
Flight Feathers are the enablers of flight. We help brands soar with Paid Media Done Right – a relentless focus on real world outcomes for our clients’ businesses.
If you’re new to us, and asking what does that mean in layman’s terms; we work with our clients to identify what the business really needs and then strategise, plan and buy media (TV, Radio, OOH through to Paid Social and Paid Search and everything in between) to help achieve it.
We buy inventory that gets our clients seen and focus on metrics that are intrinsically linked to the clients business.
In judging the Agency of the Year (under £1m revenue) award, Becky McKinlay, Managing Director at Oystercatchers said:
“Flight Feather’s entry was incredibly inspiring and very comprehensive, really consistent revenue growth.
“Great client wins as well as retaining clients that they already have on board.
“They have significant impact on the sector and it seems that their staff are incredibly happy to work there because it was some of the highest staff engagement scores that we saw across all entries.”
True partnerships
Collaboration has been integral to the success at Flight Feather, prioritising strategic, long-term client relationships over transactional, supplier based ones.
Never one to rest on our laurels, we’re taking in feedback consistently making sure we’re being the best agency partners we can be, always striving to be better. We do not take our Net Promoter Score (NPS) score of 100% for granted.
It’s been a big year for new business too – and across every new relationship we’ve made an immediate, meaningful impact – not by over-promising in a pitch, but by being prepared to challenge the brief and work relentlessly to make a meaningful difference for our clients. Strong early results have repeatedly led to clients expanding what we do for them, increasing budgets and expanded service offerings.
Don’t just take our word for it though, here are some of the lovely things our clients have said;
“One of the best agencies I have worked with across multiple disciplines.”
“You guys have been great. Very proactive, responsive and delivering excellent VFM [value for money]. It has been an absolute pleasure working with you”
Doing Things the Right Way
Being great at the work has never been enough for us. From day one, we’ve held ourselves to a higher standard across everything – our team, our community, our planet.
We’re a certified B-Corp. We’re signatories to the IPA’s Media Climate Charter, sitting on the steering group driving better environmental practice across the industry. We carbon-calculate and offset every campaign we run, and we report on it transparently every year.
And then we give back – through charitable giving, regular volunteering, and being an Accredited Living Wage Employer. None of this is performative. It’s tracked, targeted, and held up to scrutiny year-in, year-out.
Our People
Our team is our most important asset. They are the brains, the technicians, the front-of-house, the ones helping our clients business’ soar and the reason our clients love working with us.
We have a clear set of company values that we live and breathe – and they are baked into how we recruit, how we review performance, and how we reward people. Everyone gets a bespoke training plan and a significant budget behind it. We spend quality time together, and we share in our success.
We’ve come so far in our first 5 years and have really set the benchmark for the next 5 years! None of this can be achieved without working with great businesses and the people within those businesses who are driven to deliver real world outcomes with us. For those of you who work with us – a heartfelt thank you.
